Affordable Homes Partnership
The Affordable Homes Partnership was a government initiative to assist those outpriced and unable to get onto the property ladder.
The brand marque played with the roof outline of the typical semi-d popping up on housing estates across Ireland, while straightforward language, simple typography and grids across a variety of media and uses created a clean brand for the general public.
A thorough suite of public information guidebooks, leaflets and other print material was designed and produced in English, Irish, Polish, Lithuanian and Chinese to accommodate the growing multilingual international community in Ireland. Along with photographic and colour scheme moodboards, a new key photography library was commissioned and shot.