ROAD SAFETY AUTHORITY
If an agency that can get the attention of a target audience is what you’re looking for what about one who can get them to sit and watch your message uninterrupted for 50 minutes?
In a dramatic performance of one unforgettable night in a small rural town, a six piece ensemble cast present the importance of having a socially responsible attitude towards road safety; recognising risk, making safer choices and taking responsibility for actions. Sponsored by The Road Safety Authority, Doughnuts, created by Purple, ran for a 12 week nationwide tour in 2011 to much critical acclaim and media coverage. The live show was performed to senior cycle school pupils and supported by a half day workshop.